/Tag:digital marketing

11. Set goals for expanding your group

If your group isn’t your #1 hangout place when you go to Facebook – you’re doing something wrong. It should be front of mind when you’re checking in on your Facebook. “How’s my friends? Oooh! How’s my community?” Think of it like a Tamagotchi – it needs food, love and nurturing! If you don’t like [...]

By | February 13th, 2018|All posts, Marketing Support|0 Comments

10. Promote your group

Once you’ve got a handle on things, start picking up the pace – advertise your group where your people are going to see it. Not sure who your people are or how to get them? Make a database that lists places you can advertise your group including a URL to the page so it’s easy [...]

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9. Ask for reviews regularly

Getting reviews can be a challenge for anyone, particularly in support groups. New people will keep coming in and you need to keep gauging why they are there and what they like about the group. Don’t like to toot your own horn? Ask what people are getting out of the group – keep an eye [...]

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8. Save the posts that work

When it works and you get a lot of people in your community reacting and responding to something you have said – KEEP IT! Re-post it later. If you get a lot of people liking or responding to someone else’s comment – it’s indication they know or care about that topic, that may make for [...]

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7. Engage your audience

The best way to engage an audience is to ask for more engagement/input into ideas. When I changed my name, I had three different polls. If you have around 250-300 friends it may be time to review your name to something shocking or something that better connects with your audience. If it’s punchy/shocking but still [...]

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5. Carefully select your people

You need to be ultra-aware of who you’re letting into your community because these are the people you’re writing content for, so it is worth time taken to look at each profile before allowing people into the space. You need your support network to participate in your posts – you need it for you but [...]

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3. Create the group

Be unique! A lot of people have the same ideas, before you create your group check to see if there's a same group for the same topic using the same or a similar name and select from there. Sometimes we need to stop questioning ourselves and just start. This may be one of those times. [...]

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2. Pick a name (any name)

The name you choose for your group actually doesn’t matter at the beginning. When you get a couple of hundred people in the group, you may like to get their help to rename it to something appropriate.   Don’t be afraid to evolve your name and community themes and adapt it to your audience as [...]

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Step 2: Creating a highly engaged online community (The Checklist)

This is your Community Checklist If you're looking to build a successful online community, read this first! There are 11 things you must, must, MUST do to start your community. Also, please don’t pay to advertise your group until you do complete this checklist (trust me)!     The definition of intimidating: Starting a Facebook [...]

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Step 1: Creating a successful online community

How to get started Just like your business, your community is an extension of you. This means the more authentic and genuine you are, the more people are going to love you. It means if you push back when you need to push back, people are going to respect you. So be you. Not your [...]

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