/Tag:digital director

11. Set goals for expanding your group

If your group isn’t your #1 hangout place when you go to Facebook – you’re doing something wrong. It should be front of mind when you’re checking in on your Facebook. “How’s my friends? Oooh! How’s my community?” Think of it like a Tamagotchi – it needs food, love and nurturing! If you don’t like [...]

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10. Promote your group

Once you’ve got a handle on things, start picking up the pace – advertise your group where your people are going to see it. Not sure who your people are or how to get them? Make a database that lists places you can advertise your group including a URL to the page so it’s easy [...]

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9. Ask for reviews regularly

Getting reviews can be a challenge for anyone, particularly in support groups. New people will keep coming in and you need to keep gauging why they are there and what they like about the group. Don’t like to toot your own horn? Ask what people are getting out of the group – keep an eye [...]

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8. Save the posts that work

When it works and you get a lot of people in your community reacting and responding to something you have said – KEEP IT! Re-post it later. If you get a lot of people liking or responding to someone else’s comment – it’s indication they know or care about that topic, that may make for [...]

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7. Engage your audience

The best way to engage an audience is to ask for more engagement/input into ideas. When I changed my name, I had three different polls. If you have around 250-300 friends it may be time to review your name to something shocking or something that better connects with your audience. If it’s punchy/shocking but still [...]

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5. Carefully select your people

You need to be ultra-aware of who you’re letting into your community because these are the people you’re writing content for, so it is worth time taken to look at each profile before allowing people into the space. You need your support network to participate in your posts – you need it for you but [...]

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2. Pick a name (any name)

The name you choose for your group actually doesn’t matter at the beginning. When you get a couple of hundred people in the group, you may like to get their help to rename it to something appropriate.   Don’t be afraid to evolve your name and community themes and adapt it to your audience as [...]

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1. Choose a topic/area to specialise in

You could pitch your idea to a friend who is equally entrepreneurial minded or who shares a similar skillset and see if they may be interested in helping you. Write your group mission in a sentence or two and share it with someone you think may be interested in joining your group. Know what you [...]

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How to start a successful online community

It’s not easy to create a group on Facebook with zero content and zero members in it. I’ve done this twice, and I’ve managed to create a community of more than 10,000 music fans in New South Wales alone on MySpace – before starting groups in Victoria, Queensland, South Australia and Western Australia. Needless to [...]

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