Public Relations is that skill of balancing media attention with positive spin and finding media attention to promote your product, service or brand. The challenge is to keep consistency with your brand when it’s entirely outside of your control between editors and producers cutting the content to suit the best angles for the story.
Writing Media releases can be a complete art form. Often the biggest challenge when releasing news to the media is finding the right channels to use at the right times. Having connections in the industry can be key. Timing, and who you know, can be everything. We can help you with media releases!
It’s important to have a professional handling your media releases, as once it’s released – there’s no taking it back! We are the best people to help you get your messages out to key media contacts and help you build a solid PR strategy.
With a background in PR communications, I also specialise in crisis communications to pro-actively and swiftly diffuse issues that potentially could negatively impact a business, whether it’s an issue in the workplace or a disgruntled customer discussing your product or service online.
It’s important that you have someone you can trust managing your crisis communications, who has the customer’s best interests at heart but is also able to protect your brand in the most cost effective manner for your business.
For more information about our media releases and crisis communications, please contact me for a consultation.